SIU PRSSA Southern Illinois University Public Relations Student Society of America

Each spring, one of the responsibilities of outgoing officers is to help select the new slate of officers to lead our Executive Board for the following school year. This year brought an assortment of talented applications, and we have our new officers listed below. Thank you to all who applied, …

Diversity and inclusion within public relations are very crucial because in PR you are representing someone or something that has a diverse audience, and it is important that as someone in charge of keeping the face of the client, you represent the diverse audience they are reaching out to. Diversity …

Like all social media platforms, Instagram uses an algorithm to decide which posts are shown to which viewers. This can explain why sometimes you might miss out on certain posts even though you may follow that page, but what determines that algorithm and what you see on your feed, and …

Grace Schneider, SIUC Junior, Communication Studies Major and PRSSA Secretary extraordinaire graciously agreed to answer a few questions and provide some insight into her role in PRSSA. Grace began PRSSA for credit last year and thoroughly enjoyed it. Over winter break, she would accept an invitation to join the E-Board …

Traditionally, video games and the companies that produce them utilized public relations to promote their product and influence public opinion of the games. Now, video games are being used directly as PR tools. While there are many video games used for PR, the two most prominent are Epic Games’ Fortnite: …

What is Reddit and how has it become a beneficial tool in the public relations industry? Reddit was the seventh most visited website in the United States in January 2021, so gaining an understanding of the website and knowing how to benefit from it could play a major role in …

With all the events that happened in 2020 – a pandemic, quarantine, working from home, social injustices- Public Relations professionals had to change their tactics in order to stay afloat amongst the several storms that barreled in during 2020. The absolute biggest trend right now is social media. Facebook, Instagram, …

Transitioning from college to the “real world” can be quite scary especially in the times of the virus, COVID-19. With such uncertainty during these times, I decided to reach out to an old member of Public Relations Student Society of America (PRSSA), Martavia Prunty, to get an idea of what …

In entertainment media there are many shows that portray businessmen, doctors, and lawyers, but what about Public Relations? Representation is a great powerful tool when creating characters. That is part of what brings in your audience. Seeing more diverse jobs and with women in those positions boosts the representations we …