The Olympics is the most significant athletic competition in the world. It’s the moment athletes from 206 countries worldwide have been training for their entire lives, and viewers around the globe look forward to every two years. For 17 days, the world prioritizes the Olympics. Tv shows go on hiatus, …
Read More »Peanut offers social media exclusively for women
Peanut is one of Apple’s best apps of 2021, it is a safe space for women to meet and find support. Women can connect with other women who are at a similar stage in life – from fertility, pregnancy, motherhood all the way to menopause. Whether you are trying to …
Read More »Cameo brings celebrities in reach for budget-minded PR professionals
To all the office lovers out there, how would you feel if you were able to talk to Oscar? Or receive a pep talk from Brett Farve or Gabby Douglas? How about a famous celeb endorsing your brand or fundraising for your company? With Cameo.com, you can! Cameo.com was created …
Read More »PR strategies to build a more diverse workforce
Diversity is a major key when it comes to industries in today’s society. Every day the world changes and evolves so it is important that companies have diversity in the workplace. PR can play a huge role when it comes to helping companies better recruit a more diverse workforce and …
Read More »Organizations can struggle with PR surrounding LGBTQ+ rights
Diversity and inclusion appear to be sweeping through corporate culture across the United States. What does this look like? Which groups are companies reaching out to? One such group is the LGBTQ+ community. The LGBTQ+ community stands for the Lesbian, Gay, Bisexual, Transgender and Queer community. Same-sex marriage became legal …
Read More »Businesses face PR dilemma over vaccine mandates
The US introduced its first wave of vaccines for Covid-19 on December 11, 2020,. Ever since then, the government and organizations small or large have been pushing for US citizens and employees to get vaccinated. Huge corporations and campuses across the US have been paving the way for this new …
Read More »Lukrofka has a passion for the outdoors
This year’s new PRSSA Secretary, Tyson Lukrofka, is very excited to be a part of this SIU organization. Tyson took the time to share his goals and the expectations that he hopes to meet being a part of PRSSA. Tyson is majoring in Communication Studies, specializing in Public Relations, and …
Read More »GoDaddy and others bring customers into decision making
Developing a product or service demands… well, demand. Providing the market with a product or service that is in high demand, is the drive and purpose of any new venture. The ability to know in advance, the tastes, demands, and specifications desired by consumers has proved difficult in times past. …
Read More »Walton balances ROTC responsibilities with sci-fi fandom
Carter Walton’s story is the classic tale of discovering the School of Communication Studies after starting his academic career at SIU. He began as a philosophy major looking for something different. He is the current Programming Director for PRSSA. Carter is a junior studying Communications with a specialization in Public …
Read More »Wendy’s takes fast-food war to new levels on Twitter
The fast-food world is a never-ending cycle of serving quick delicious food while trying to make it cheap. Each company tries their best to downplay the competition and shows how they are improving their product. A great example of this would be Wendy’s Twitter page. Wendy’s has found the perfect …
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