Burnout is a demoralizing feeling that can affect many people in their day-to-day life. It is the feeling of emptiness, mental exhaustion, and lack of motivation/care. This has been an ongoing feeling for many people for a while, including SIU alumnus, graduate teaching assistants, and undergraduates. “The Burnout Pandemic” A …
Read More »How PR professionals are beginning to “BeReal”
Have you ever grown tired of the facades created by companies and brands on social media? Social media posts today often feel forced and do not represent a person’s or company’s real day-to-day life. The new social media platform, BeReal, has been created by Alexis Barreyat as a new and …
Read More »SIU researchers tackle gun violence for a safer community
Tammy Kochel, associate dean of the College of Health and Human Sciences at SIU, is leading a team of researchers in identifying the causes and patterns of gun violence in Carbondale. Sparked by a nationwide spate in gun violence, SIU researchers and Carbondale city officials are looking to research solutions …
Read More »Corn Kid brings viral views to big brands
It’s Corn! The newest viral TikTok that has taken the world by storm. Whether you’ve seen it on TikTok, Instagram, or even Twitter, the “Corn Kid” has made his imprint all over social media. Five-year-old Tariq went viral on social media after an interview, where Tariq confessed his deep love …
Read More »From DJ to Peace Corps: Engstrom’s origin story
Many SIU students know of Dr. Engstrom as the face of the online CMST 101 or 280 courses, he produced, or as the Undergraduate Director of Communication Studies. However, many do not know Dr. Engstrom’s story or how he came to be the professional we know today. Before he was …
Read More »Thornton brings soul of a writer to secretary position
Maris Thornton is a senior majoring in Communication Studies and is specializing in Public Relations and is so happy for their position as secretary of PRSSA. They join the society to get a better understanding of the kind of work they could be doing in the PR field. Also joining …
Read More »The metaverse promises endless virtual possibilities for PR
A new term making its rounds on the internet has slowly grown from a rare buzzword to becoming part of daily discussions. Whether you have heard this term through the news, internet memes, or family and friends, it can be a bit of a confusing topic since the word can …
Read More »Four tips for refreshing your resumé in the new year
Whether you are looking for a new job, are at your existing job, or just interested in finding new options, updating your resume is the first step in the process. It is always important to keep your resume up to date with all the new things you learned, experienced, and …
Read More »Storytelling in brand PR helps you stand out in the crowd
Think of the last good story you were told- was it sad? Was it funny? Was it adventurous? Either way, that story left an impression, a memory stamped into your head if you can answer those questions. In brand PR, storytelling is essential for targeting your audiences. People want to …
Read More »The multiplicity of Discord from gaming to PR
When people think of social media, most will think of popular platforms like Instagram, Twitter and TikTok. Public relations professionals utilize these platforms, and many others, every day to promote events, address crises and build relationships with their clients’ public. Community engagement is central to Public Relations – it is …
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