SIU PRSSA Southern Illinois University Public Relations Student Society of America

In a recent turn of events, the Royal Spanish Soccer Federation finds itself grappling with a sensitive situation after its president, Luis Rubiales, was caught in a controversial moment during a celebration. This incident has raised questions about how the federation and Rubiales have handled the crisis, and what role …

In modern day, brands have to play a tricky game of navigating political fields. It can be extremely beneficial or detrimental to a brand’s image when they decide to publicly support a political movement that is considered controversial. The Harvard Business Review mentioned that in the past, companies tended to …

Public Relations Student Society of America (PRSSA) is a student run foundation here at SIU for students to immerse themselves into their career path. This club opens opportunities for students to outreach, connect, practice, and learn about where they will go with their professions in life. This year in PRSSA …

Artificial Intelligence, or AI, has been making its way into our everyday lives for quite some time now, but recently, it has made its way into social media. On February 27, Snapchat released a series of social media posts and a press release saying they are introducing My AI, an …

The diverse ways in which media reaches people have a continuous and significant impact on the evolution and development of social media. Infographics are a powerful tool for steering public discourse in a desired direction for businesses. Infographics not only help shape the conversation but also create opportunities to initiate …

In her youth, just outside of the city, in a suburb of Northern Virginia, India Hagen-Gates dreamed of being a cowboy and owning horses and of being an archeologist, just like Dr. Indiana Jones. In the area she lived, she was able to experience the Smithsonian and many museums such …

Twitter joins the list of companies to have a mass firing event leaving hundreds unemployed overnight. These firings were brought on once ownership switched from Jack Dorsey to Elon Musk following a buyout that no-one, but Elon Musk and his stock bros wanted. The top executives at Twitter tried everything …

The Super Bowl is the annual final playoff game of the National Football League, to determine who’s going to be the new championship team of the current year. Super Bowl LVII, (57) February 12, 2023, at 5:30PM CST, brought an exponential number of viewers for its annual football game, striking …

As a college student, preparing for a job fair can potentially be difficult if you’re unsure of what to bring. Attending a job fair can offer many opportunities to help expand and practice your networking skills while also potentially getting a job or internship. Here are a few tips to …

Social media is changing! A new app has hit the market called “Supernova.” It is a social media platform that turns likes into charity money. This app aims to give back to the world by donating advertising profits to incredible causes and charities. Every like that is given to a …