SIU PRSSA Southern Illinois University Public Relations Student Society of America

Booby’s is a restaurant that is a staple for gourmet deli sandwiches in Carbondale, IL. It was originally opened by, Sandford, and his son, Robert, from Chicago, and has been around for 30 years. Booby’s was a play on Sandford’s son Bobby’s (Robert) name, just changing one letter to mean …

Josie King is currently the Director of Digital Media for Southern Illinois University’s Public Relations Student Society of America (PRSSA). As the Director of Digital Media, Josie works on the club’s Instagram account. She says that at first, she struggled with the designs for posts, trying to find a balance …

Making a difference isn’t just a dream, but a reality for Mary D’Haeze. Within Southern Illinois University of Carbondale’s PRSSA chapter, Mary has faithfully served on the e-board within the secretary position. Her duties as secretary include taking attendance in meetings, recording detailed and organized notes during discussions, and helping …

We see several companies over the years that have had private information leaked, and Microsoft Xbox is one. It is rare to see a company get leaked and have plans of potentially buying the competitor of its company. Recently Microsoft has responded to the rumors. Phil Spencer, the head of …

Public relations play an important role in all companies throughout the whole year, however, around the time of the holidays is an extra opportunity for companies to make a positive impact on the communities that they serve. It is safe to say that both companies and consumers are in a …

Practicing emotional intelligence can significantly benefit PR professionals in the workplace. By understanding and managing their own emotions, PR professionals can navigate high-pressure situations, remain calm under stress, and make better decisions. Here are several ways practicing emotional intelligence helps PR professionals in the workplace. Effective Communication PR professionals deal …

We all know how brands typically advertise. Commercials, social media ads, sales, and campaigns are usually what people recognize as advertisement and public relations tactics. How about the unusual? What about mascots? Mascots are a way for companies to brand themselves. Of course, the obvious examples of this would be …

In 2004, personal care brand Dove launched its “Real Beauty Campaign.” The advertisements featured women who “weren’t professional models” and were “different ages, sizes, ethnicities, hair color, type or style,” according to the brand’s website. Leading with the statement, “Beauty is for everyone,” Dove has since grown from a worth …

In today’s digital age, the influence of celebrities and influencers extends far beyond their artistic talents. Taylor Swift, who some say is the most famous woman on planet earth, has yet again demonstrated the power of her platform to incite social change. Recently, she posted a link on her social …

In today’s competitive adjective landscape, the concept of a personal brand has increased importance. Branding involves the strategic creation of an identity through communication for individuals, companies, or organizations, offering a means to stand out amidst the crowd and establish expertise that outshines competitors. A personal brand serves as a …