Booby’s is a restaurant that is a staple for gourmet deli sandwiches in Carbondale, IL. It was originally opened by, Sandford, and his son, Robert, from Chicago, and has been around for 30 years. Booby’s was a play on Sandford’s son Bobby’s (Robert) name, just changing one letter to mean …
Read More »Xbox buying Nintendo rumor stirs up PR dust
We see several companies over the years that have had private information leaked, and Microsoft Xbox is one. It is rare to see a company get leaked and have plans of potentially buying the competitor of its company. Recently Microsoft has responded to the rumors. Phil Spencer, the head of …
Read More »Taylor Swift campaigns to inspire engagement through voting
In today’s digital age, the influence of celebrities and influencers extends far beyond their artistic talents. Taylor Swift, who some say is the most famous woman on planet earth, has yet again demonstrated the power of her platform to incite social change. Recently, she posted a link on her social …
Read More »Luis Rubiales’ kiss creates crisis for Royal Spanish Soccer Federation
In a recent turn of events, the Royal Spanish Soccer Federation finds itself grappling with a sensitive situation after its president, Luis Rubiales, was caught in a controversial moment during a celebration. This incident has raised questions about how the federation and Rubiales have handled the crisis, and what role …
Read More »Bud Light’s PR nightmare and how to avoid political backlash
In modern day, brands have to play a tricky game of navigating political fields. It can be extremely beneficial or detrimental to a brand’s image when they decide to publicly support a political movement that is considered controversial. The Harvard Business Review mentioned that in the past, companies tended to …
Read More »Culver’s asking Pepsi fans if Coke is okay
The popular Midwest burger chain Culver’s is switching from Pepsi to Coke. That’s right, customers will no longer get an ice-cold Pepsi with their butter burger, but a Coke instead. Many customers haven’t seemed to care, but those who do are furious. Who would have thought switching from one brand …
Read More »Carbondale is the solar eclipse crossroads of America
The 2024 solar eclipse is a huge deal in astronomy because of its shared viewing location with the prior eclipse in North America. The best location to view the solar eclipse is going to be just south of SIU’s campus around Cedar Lake. SIU will be holding a festival for …
Read More »SIU researchers tackle gun violence for a safer community
Tammy Kochel, associate dean of the College of Health and Human Sciences at SIU, is leading a team of researchers in identifying the causes and patterns of gun violence in Carbondale. Sparked by a nationwide spate in gun violence, SIU researchers and Carbondale city officials are looking to research solutions …
Read More »Corn Kid brings viral views to big brands
It’s Corn! The newest viral TikTok that has taken the world by storm. Whether you’ve seen it on TikTok, Instagram, or even Twitter, the “Corn Kid” has made his imprint all over social media. Five-year-old Tariq went viral on social media after an interview, where Tariq confessed his deep love …
Read More »The metaverse promises endless virtual possibilities for PR
A new term making its rounds on the internet has slowly grown from a rare buzzword to becoming part of daily discussions. Whether you have heard this term through the news, internet memes, or family and friends, it can be a bit of a confusing topic since the word can …
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