The Super Bowl is the annual final playoff game of the National Football League, to determine who’s going to be the new championship team of the current year. Super Bowl LVII, (57) February 12, 2023, at 5:30PM CST, brought an exponential number of viewers for its annual football game, striking …
Read More »Supernova tackles online hate by giving back
Social media is changing! A new app has hit the market called “Supernova.” It is a social media platform that turns likes into charity money. This app aims to give back to the world by donating advertising profits to incredible causes and charities. Every like that is given to a …
Read More »Wendy’s takes fast-food war to new levels on Twitter
The fast-food world is a never-ending cycle of serving quick delicious food while trying to make it cheap. Each company tries their best to downplay the competition and shows how they are improving their product. A great example of this would be Wendy’s Twitter page. Wendy’s has found the perfect …
Read More »Why professionals should consider throwing a Houseparty
When an unexpected crisis arises such as COVID-19, it causes a lot of professionals such as those in public relations to come up with new ways to do meetings and activities virtually. This is when the app Houseparty gave the opportunity to allow people to host virtual meetings but with …
Read More »Video games open new realms for public relations
Traditionally, video games and the companies that produce them utilized public relations to promote their product and influence public opinion of the games. Now, video games are being used directly as PR tools. While there are many video games used for PR, the two most prominent are Epic Games’ Fortnite: …
Read More »Reddit’s social news and public relations
What is Reddit and how has it become a beneficial tool in the public relations industry? Reddit was the seventh most visited website in the United States in January 2021, so gaining an understanding of the website and knowing how to benefit from it could play a major role in …
Read More »Prunty on life after college in the real world
Transitioning from college to the “real world” can be quite scary especially in the times of the virus, COVID-19. With such uncertainty during these times, I decided to reach out to an old member of Public Relations Student Society of America (PRSSA), Martavia Prunty, to get an idea of what …
Read More »Workin’ Moms showcases power of PR and representation
In entertainment media there are many shows that portray businessmen, doctors, and lawyers, but what about Public Relations? Representation is a great powerful tool when creating characters. That is part of what brings in your audience. Seeing more diverse jobs and with women in those positions boosts the representations we …
Read More »Is Caffeine TV the next wave in visual entertainment?
This broadcasting platform, Caffeine TV, coincidentally is not available on cable TV. However, any user can mirror their phone screen for it to appear on a TV. Caffeine TV has been compared to Twitch because they both provide users with a video game live streaming experience (though Caffeine TV has …
Read More »Clarke moves between managing finances and gardens
Southern Illinois University caught the eye of who we now know as the PRSSA Treasurer, Michael Clarke. Michael was brought to SIU from the various opportunities that the university offers. The Achieve Program also brought in Michael as well as the unique level of tutoring, scheduling help, and the physical …
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