Developing a product or service demands… well, demand. Providing the market with a product or service that is in high demand, is the drive and purpose of any new venture. The ability to know in advance, the tastes, demands, and specifications desired by consumers has proved difficult in times past. …

Grace Schneider, SIUC Junior, Communication Studies Major and PRSSA Secretary extraordinaire graciously agreed to answer a few questions and provide some insight into her role in PRSSA. Grace began PRSSA for credit last year and thoroughly enjoyed it. Over winter break, she would accept an invitation to join the E-Board …

In past years, there have been many learning opportunities for PR professionals. The greatest way to learn a new skill is via experience in real-world scenarios. Short of in-Person experience, PR professionals use past examples of PR crises. Observing how PR professionals of the past, mitigate and reframe crises can …

Public relations skills have utility beyond PR specific work. In most areas of business, interacting with the public, maintaining and growing public image are paramount. Public relations courses help even those who aren’t focused on a career specifically centered on PR. The communication, research, and compositional skills honed in PR …