Standing out in a job interview can seem like a daunting task when there is a multitude of applicants. This is especially true in 2021 when there is a surplus of applicants. One could easily feel overwhelmed and anxious about securing a job. This is where personal branding comes in. …

Each semester, the SIU CMST 481: PR Cases and Campaigns class taught by professor Justin Young is tasked with creating a successful campaign. This capstone class is a way for Communication Studies majors to combine all of their knowledge from previous courses. For the spring 2021 semester, the students chose …

Jami Allen is consistently putting her best foot forward and working exceptionally hard in school and PRSSA. And we are so excited to share that she is our new, Outreach Coordinator for PRSSA! Jami is a current junior majoring in Communications with a specialization in Public Relations. After graduation, Jami …

PRSSA is so lucky this year to have Scarlett Rodriguez as our Graduate Assistant! She majored in Corporate Social Communications from PUCMM in the Dominican Republic. Now, she is currently enrolled at SIU to get her master’s degree in Intercultural Communication. But what will she do after graduation? Well, she …

We are living in unprecedented times as a result of the global pandemic and the political polarization within our country. Public relations continues to be as important as it’s ever been in presenting a coherent message that gives people a sense of order and confidence. For non-profit organizations, the messaging …