SIU PRSSA Southern Illinois University Public Relations Student Society of America
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We see several companies over the years that have had private information leaked, and Microsoft Xbox is one. It is rare to see a company get leaked and have plans of potentially buying the competitor of its company.
Recently Microsoft has responded to the rumors. Phil Spencer, the head of Xbox has recently posted a tweet regarding the leaks. He stated, “It is hard to see our team’s work shared in this way because so much has changed and there’s so much to be excited about right now, and in the future. We will share the real plans when we are ready”. This not only hurt what they had in the works but also gave their competitors some ideas from seeing theirs get leaked. The public was able to see the records from the Xbox to the FTC that were legal documents that shouldn’t have had other files on them. This mistake is not directly related to anyone but is a mistake that could’ve been avoided if the file had been checked before being published to the public. People have responded to this mistake by taking the information they saw and started writing articles on it. The Washington Post even went as far as saying “Microsoft Buying Nintendo Would Have Been a Disaster”.
In Microsoft’s never-ending efforts to become one of the most notable gaming companies, an acquisition could have turned out badly considering the two companies believe in different things. The Japanese firm executives rather cut their earnings to not lay workers off, while Microsoft laid off 10,000 people. While the Japanese firm executives rather cut their pay and not have to lay people over Microsoft executives will lay people off so their pay can stay the same. This speaks for itself; Nintendo workers are more of a team than Microsoft.
This has caught many eyes of the public relations community. People have touched base on this topic but once again this is tricky because they are trying to protect both companies’ reputations. This incident is important to Public Relations because in PR you learn to manage communication, especially during unexcepted events like leaks. As a Public Relations person, you have to protect a company’s image and control the narrative that’s released to the public.
