SIU PRSSA Southern Illinois University Public Relations Student Society of America
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Laura Matalon is the Chief Marketing Officer for Hamilton the Musical, but she has worked on shows as varied as In the Heights, The Book of Mormon, and Rent.
Talking with students, she discussed the challenges of working with musicals in the age of COVID, as well as skills needed to break into entertainment marketing and public relations.
You can watch her full talk via the video above.
