SIU PRSSA Southern Illinois University Public Relations Student Society of America

We see several companies over the years that have had private information leaked, and Microsoft Xbox is one. It is rare to see a company get leaked and have plans of potentially buying the competitor of its company. Recently Microsoft has responded to the rumors. Phil Spencer, the head of …

Public relations play an important role in all companies throughout the whole year, however, around the time of the holidays is an extra opportunity for companies to make a positive impact on the communities that they serve. It is safe to say that both companies and consumers are in a …

Practicing emotional intelligence can significantly benefit PR professionals in the workplace. By understanding and managing their own emotions, PR professionals can navigate high-pressure situations, remain calm under stress, and make better decisions. Here are several ways practicing emotional intelligence helps PR professionals in the workplace. Effective Communication PR professionals deal …

We all know how brands typically advertise. Commercials, social media ads, sales, and campaigns are usually what people recognize as advertisement and public relations tactics. How about the unusual? What about mascots? Mascots are a way for companies to brand themselves. Of course, the obvious examples of this would be …

In 2004, personal care brand Dove launched its “Real Beauty Campaign.” The advertisements featured women who “weren’t professional models” and were “different ages, sizes, ethnicities, hair color, type or style,” according to the brand’s website. Leading with the statement, “Beauty is for everyone,” Dove has since grown from a worth …

In today’s digital age, the influence of celebrities and influencers extends far beyond their artistic talents. Taylor Swift, who some say is the most famous woman on planet earth, has yet again demonstrated the power of her platform to incite social change. Recently, she posted a link on her social …

In today’s competitive adjective landscape, the concept of a personal brand has increased importance. Branding involves the strategic creation of an identity through communication for individuals, companies, or organizations, offering a means to stand out amidst the crowd and establish expertise that outshines competitors. A personal brand serves as a …

In a recent turn of events, the Royal Spanish Soccer Federation finds itself grappling with a sensitive situation after its president, Luis Rubiales, was caught in a controversial moment during a celebration. This incident has raised questions about how the federation and Rubiales have handled the crisis, and what role …

In modern day, brands have to play a tricky game of navigating political fields. It can be extremely beneficial or detrimental to a brand’s image when they decide to publicly support a political movement that is considered controversial. The Harvard Business Review mentioned that in the past, companies tended to …

Public Relations Student Society of America (PRSSA) is a student run foundation here at SIU for students to immerse themselves into their career path. This club opens opportunities for students to outreach, connect, practice, and learn about where they will go with their professions in life. This year in PRSSA …

Artificial Intelligence, or AI, has been making its way into our everyday lives for quite some time now, but recently, it has made its way into social media. On February 27, Snapchat released a series of social media posts and a press release saying they are introducing My AI, an …

The diverse ways in which media reaches people have a continuous and significant impact on the evolution and development of social media. Infographics are a powerful tool for steering public discourse in a desired direction for businesses. Infographics not only help shape the conversation but also create opportunities to initiate …

In her youth, just outside of the city, in a suburb of Northern Virginia, India Hagen-Gates dreamed of being a cowboy and owning horses and of being an archeologist, just like Dr. Indiana Jones. In the area she lived, she was able to experience the Smithsonian and many museums such …

Twitter joins the list of companies to have a mass firing event leaving hundreds unemployed overnight. These firings were brought on once ownership switched from Jack Dorsey to Elon Musk following a buyout that no-one, but Elon Musk and his stock bros wanted. The top executives at Twitter tried everything …

The Super Bowl is the annual final playoff game of the National Football League, to determine who’s going to be the new championship team of the current year. Super Bowl LVII, (57) February 12, 2023, at 5:30PM CST, brought an exponential number of viewers for its annual football game, striking …